We love Earth Bottles and they have been big supporters of our clean up expeditions for a long time. This year, they’re a brand partner for our 2017 Cape York Trash Tribe expedition. We spoke to the creator of Earth Bottles, Danni Carr, on her vision and passion for our oceans.
Tell us what inspired Earth Bottles.
Initially the idea for doing water bottles came about after many trips to Bali – we are always down on the beach and I was continually appalled by the amount of plastic water bottles on the beach and in the waterways. At the same time, I was looking for more eco friendly products for Ash’s merchandise (my husband is a musician) and decided it would be a great idea to do a really good quality water bottle. So, after some research I found the bottles I liked and had Ash’s logo printed on them. They sold so well that we decided I should start my own company with my own logo – and that’s pretty much how it started!
Just last week, our clean up partner organisation Tangaroa Blue removed over 10,000 plastic water bottles from a beach on the west coast of Cape York – with so many plastic bottles polluting our oceans and waterways, what keeps you hopeful about the state of our oceans and planet?
10,000!!! That’s INSANE! I feel that the more educated people get about the plastic pollution problem, the more people will be aware and start to make changes. People like you guys (Clean Coast Collective) and other organisations, music festivals, touring acts, and some councils are helping to make people aware of the damage that all this plastic is causing, to make better choices and to clean up – I’m very hopeful.
I think every little change can make a difference. We had a big spike in sales last month and (we live in Bali but) I am told that there has been some really great documentaries screening in Australia about plastic pollution – this is great and will help to get the message across to the wider community. So we can see that from those docos, that there are people making changes, which is great!
As a company trying to rid the world of single-use plastic bottles, do you think there is a trend towards consumers using reusable bottles?
Absolutely! There are heaps of awesome water bottles and eco-friendly companies out there making lots of great alternatives available for people. I notice more and more these days when we travel that people have their reusable water bottles in hand or are carrying reusable bags, much more than ten years ago. I think it’s pretty uncool to be seen with a plastic water or plastic shopping bag these days.
Besides offering an alternative to single-use plastic bottles, Earth Bottles supports a number of social and environmental causes – can you share with us the causes your bottles support and why you chose each of them?
At Earth Bottles we support charities that are close to our own hearts, so we donate a percentage of profits to the Breast Cancer Network of Australia – my sister came through a long breast cancer battle and I know a lot of women still fighting and who have fought breast cancer. The work that BCNA do for those women and their families is amazing, so we brought in the pink bottles and we donate 25% of the sales of those bottles to the BCNA.
The same for Beyond Blue (with our turquoise bottle) who are an amazing resource for those suffering from mental illness. We also recently teamed up with 15 Trees, a really amazing organisation where anyone can buy credits to plant a tree. I think one tree costs around $4.50 to planet, so for each gift pack sold, we plant a tree. Recently we attended the Finders Keepers market in Melbourne and for each bottle we sold, we planted a tree.
We also support other small community charities and fundraisers when we can.
Corporate greed has done so much damage to our society, so to be a company that gives and is not just driven by profits makes me feel that, in a very small way, my little company is making a difference and that makes me happy.
Why is it important for Earth Bottles to give back as a brand?
It’s very important to me personally to give back to those who are also giving so much. It is really important to keep these organisations going and supported so they can continue the work they do. Corporate greed has done so much damage to our society, so to be a company that gives and is not just driven by profits makes me feel that, in a very small way, my little company is making a difference and that makes me happy.
It’s all about educating our kids and if their voices are loud enough the government and big corporations will have no choice but to be more ethical and more eco friendly.
As mothers, do you feel hopeful about where our world is headed and the state of the natural world?
Um… I AM hopeful. I am hopeful that we will ALL education our kids to make the right choices and to tread lightly on the planet. It’s all about educating our kids and if their voices are loud enough the government and big corporations will have no choice but to be more ethical and more eco friendly.
What does the future hold for Earth Bottles?
Well, we are starting to branch out into some different countries – Europe, Japan, New Zealand and the US. I am just trying to take it slowly as I’m still learning about this whole business caper. As long as it is still fun and a great environment to work in, then we will take each day as it comes and see where we end up!
Grab an Earth Bottle for yourself on their website: earthbottles.com.au